Birds Of A Feather collaborated with lululemon Athletica on The Residencey, a unique experiential pop up program which took place at 7 houses, in 7 cities, over the course of 7 months. We kicked off programming for the month of May 2016 at a beautiful estate in the Hollywood Hills (top below) with custom curated programming for ambassadors, partners and new friends to gather and catalyze growth via collective dreaming. Incredibly mindful, thought provoking, and community driven experiences led the expansion of the brands collective. The program traveled to Marfa Tx, La Jolla CA, Dallas Tx, Laguna Beach CA and Scottsdale Az. The finale of The Residency took place during the month of November 2016 (bottom below) at the Zuma Sancutary in Malibu, CA.