Birds Of A Feather is a wellness collective created to encourage mindful living, collaborate with people who inspire growth, and curate meaningful experiences. Leveraging many moons of strategic marketing expertise and a passion for all things Wellness, we work with brands and practitioners in this meaningful space to inspire, elevate awareness, connect with key partners & media and create community with mindful, passionate humans. In addition to our full suite of marketing services, our unique curated experiences and retreats merge ancient and modern wellness practices while addressing the need to go inward and align.
Birds Of A Feather was founded in 2015 by Candice Yusim Maskell and Julie Hovsepian, executives from the Music, Entertainment and Tech industries with expertise in marketing Fortune 500 brands & world-renowned recording artists. Greatly influenced by the positive impact yoga, meditation and and overall wellness has had on their lives, they created a platform to share the important practices they so deeply believe in with others. Since inception, the BOF collective continues to soar and collaborate globally with top wellness brands and experts. In January 2016, Julie spread her wings to create In A Golden State, while Candice continues to lead our flock.
Candice's extensive career in Marketing & Communications has allowed her to work across platforms and industries representing leading brands such as Samsung, Verizon, Motorolla, Disney, ABC, E! Entertinament, MTV and most recently lululemon Athletica among others. Happiest when she is upside down, Candice is an avid yogi and registered yoga & meditation teacher offering public and private classes. With a devotion to her mindfulness practice and continued transformation, she is committed to the art of self-exploration and inspiring others to access the practices necessary to create freedom in mind, body and spirit while thriving in a modern world. A native Angeleno, Candice holds a BA in English from the University of California, Berkeley, has been fortunate to see much of this beautiful world and calls Los Angeles hOMe with her husband Tim.